Even after going back to school to study other modalities and get a PhD in Psychology, Matt James has found that NLP is, out of everything he’s studied, the most effective set of tools for making profound psychological change and achieve the results you want in life. Matt has also used NLP in his own life to lose weight, foster a healthy relationship with his wife and kids, and become financially prosperous. The reason why NLP works so well is that it deals with making permanent change at the unconscious level.